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Grip : GRIP March 2013
GRIP MARCH 2013 SUBARU’S NETWORK NEWS CLICK ONTHE PAGETO ZOOM GRIP is published by Subaru Australia for the benefit of Subaru retailers. Letters to the editor, suggestions on content and general feedback are all welcome. Contact: Jeremy Kazanis, Subaru (Aust) Pty Ltd, PO Box 8311, BAULKHAM HILLS 2153. ph: (02) 8892 9252; fax: (02) 8892 9131 email@example.com GRIP Click here to view our photo gallery of the new Subaru Outback The new Ouback 2.0D CVT delivers to the network a model and a transmission that has been in high demand. DIESEL DELIGHT The all new “Smarter, Safer, Further, Forester” has been in your showrooms for a couple of months now. STACKING UP The Subaru ITU Triathlon at Mooloolabah, marked the start of the World Cup season. CONTACT GRIP Editor MULTI-SPORT INSIDE GRIP HOME PAGE OUTBACK PRODUCT FINANCE WHAT’S IN THE PRESS PASSENGER VEHICLES AFTERSALES TRENDS DEALER STATS SPORT OUTBACK LANDS IN VITAL MARKET SEGMENT Nick Senior Managing Director WHILE the Outback diesel CVT is seen as a variant of the existing Outback range, it is indeed one of our most impor tant and significant launches of the last decade. This vehicle has been the missing piece in the engine and transmission puzzle we have longed to take to market. And it is an important piece because it gives us the opportunity to play in the volume end of the large SUV market, an area we haven’t been able to crack because of our lack of an automatic diesel. Over the past 12 to 18 months we have seen a seismic shift in the large SUV market. As we forecast at the XV launch in January last year, Australians have embraced SUVs and that trend continues, indeed, it is stronger than ever. In the first two months of this year, SUV sales have grown by 17.1 per cent. They account for 30.4 per cent of total industry sales, up from 28.1 per cent last year. By contrast, passenger car sales have fallen from representing 54.4 per cent of all industry sales in the first two months of last year, to just 48.6 per cent this year, the lowest total on record after two months of the year. So, while the industry is up 8 per cent, passenger car sales are down 4 per cent. Of course, the other large winner has been 4x4s with their sales up a staggering 53 per cent year-to-date.
GRIP February 2013
GRIP April 2013