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Grip : GRIP February 2013
AFTERSALES GRIP SUBARU SYMMETRY GOES DIGITAL THE latest issue of Subaru’s Symmetry magazine has been released and we are excited to announce that it is available as a FREE App for iPad and iPad mini from the App Store. Simply download via this link: https://itunes.apple. com/us/app/subaru- symmetry/id593385454?mt=8 or search for “Subaru Symmetry” in the App Store. This new interactive format replaces the discontinued printed version of the magazine. Customers who do not own an iPad will not miss out as they can still read an online version of the magazine at our owner’s portal, My Subaru: https://my.subaru. com.au/ by logging in with their Customer (CRM) ID and password. For customers who do not know their Customer (CRM) ID they can retrieve it from Subaru Customer Relations: firstname.lastname@example.org or by calling 1800 226643. These two digital versions of the magazine offer readers more great benefits such as: Joanne Scanlon Customer Experience Manager You couldn’t ask for a better way to start 2013 than with an all-time record January NPS result. Overall 74.3 Sales 78.6 Service 70.0 It was great that Service has finally cracked the 70.0 mark. Well done to all involved. As mentioned at the Forest- er launch, we are now focus- ing on the span of perfor- mance around the network (see chart top right). The chart right also shows the span of performance by Region. Congratulations to the Southern region, which which started 2013 with a great overall result. Category Top Sales Performer Poor Sales Performer Top Service Performer Poor Service Performer A 100 40.0 100 35.0 B1 100 50.0 80 50.0 B2 100 33.3 100 28.5 C1 100 0 100 42.8 C2 100 0 100 33.3 Z 100 65.0 100 60.0 Jan. 2013 YTD 2013 Region Result Region Result Southern 83.0 Southern 83.0 Tasmania 79.5 Tasmania 79.5 Melbourne 77.9 Melbourne 77.9 Sydney 76.9 Sydney 76.9 Northern 74.7 Northern 74.7 Eastern 72.7 Eastern 72.7 Western 70.8 Western 70.8 Brisbane 65.4 Brisbane 65.4 STRONG FINISH LEADS TO GREAT START y The convenience of direct links from articles to websites y Videos and photo galleries The iPad App offers customers even more: y A fantastic range of touch screen interactive elements including: – Scrollable text and slideshow imagery – Pop-up light boxes for copy and to enlarge imagery – The ability to bookmark favourite articles – Article sharing via email, Facebook and Twitter – Our latest Subaru ads will be in video format rather than the traditional ‘flat’ ad Along with all these innovative features, Symmetry has a great mix of content - both Subaru related and lifestyle articles to appeal to as many readers as possible. INSIDE GRIP HOME PAGE DEALERSHIPS RETAILER OF THE YEAR 40 YEARS OF SUBARU PRODUCT NEWS AFTERSALES FLEET TRENDS DEALER STATS SPORT
GRIP January 2013
GRIP March 2013