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Grip : GRIP February 2013
PRODUCT NEWS GRIP TVC FOR NEW LIBERTY X LIBERTY X TVC Alicia Cannon Marketing Manager - Passenger AS most of you will have seen over the last few weeks, our television adver tisement to suppor t the launch of the all-new Liberty X is now finished. This will run during February 2013 and again in Q2 as part of our television media spend, and we’d encourage you to get behind this commercial and add it to your own media plans. Featuring the Liberty 2.5X, this TV commercial focuses on the vehicle’s capability, luxury and increased ground clearance using laconic Australian humour and featuring the tagline “Liberty X: It’s not what you’d expect”. A 30 second edit of this TVC is available now for you to tag with your details and use in your markets outside metro areas. For full details, please refer to bulletin VM0683, which is now on Subaru Central. Subaru’s EyeSight technology will also be promoted in the first http://www.youtube.com/ watch?v=A6gGS9B4xxc&l ist=PL163B48033668FE47& index=1 quarter, with a dedicated television commercial – a first for us at Subaru Australia. It will focus on one of EyeSight’s defining features – pre-collision braking – and I’ll be sure to bring you more on this campaign next month. Finally, you should all have new MY13 brochures for all models in your showrooms. Each model was updated at the end of 2012 and if, in the end of year rush, you missed the update, please visit Subaru Central for the current order form. CAR envy is non existent between Don Gough and his three siblings - because each owns a Subaru Forester (pictured left). And at a recent family reunion in Brisbane, Don decided to line them up and capture their Forester fest for the family photo album. Don’s sister, Bronwyn Searle, was the first Forester convert. She bought a two year-old model in 2000 and loved it so much she replaced it with a new one in 2009. Brother Philip is a former Outback owner and together with Don and brother David, followed in Bronwyn’s Forester footsteps. Don - who lives in Sydney, while his siblings are all Brisbane residents - said: “We like the Forester because it has all the attributes of an SUV, but without the cost. “Subaru has a good reputation, especially for reliability, and the 2.5 litre engine has plenty of power.” With new Forester now on- sale, hopefully the family can be tempted before long. FAMILY FORESTER FEST Forester Fest: (L-R) David Gough, Bronwyn Searle, Don Gough and Philip Gough. CONTACT GRIP Editor INSIDE GRIP HOME PAGE DEALERSHIPS RETAILER OF THE YEAR 40 YEARS OF SUBARU PRODUCT NEWS AFTERSALES FLEET TRENDS DEALER STATS SPORT
GRIP January 2013
GRIP March 2013