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Grip : GRIP December 2012
FROM THE MD GRIP ANOTHER RECORD YEAR IN OUR SIGHTS New Subaru Forester Nick Senior Managing Director As we near the end of 2012, it is great to be looking at another record year of sales. Congratulations to everyone involved in helping us to a figure that will be nor th of 40,100 by year’s end, beating the old record of 40,025. No record is easy to achieve, but it is fair to say that this has been tougher than most. That is quite some statement given what we have endured in recent years, but each year presents new issues and obstacles. Despite the challenges that all parts of the business have faced in the past 12 months, there is well- founded reasons for optimism for the year ahead. The fact that we thought long and hard about bringing the BRZ to these shores is well documented. However, Iaminnodoubtthatit was the right decision. The BRZ continues to win acclaim, building brand awareness and our cache. As supply issues are solved, the BRZ will continue to build Subaru’s reputation for making iconic and innovative cars. Another highlight of the past year was the very successful launch of the XV. It has been a real hit in the market – a case of the right car, in the right category, at the right time. Its success has again demonstrated that if you have the right product, price and positioning, then the results will follow. On the other side, it is fair to say that it has been a tough year for Impreza, a reminder of just how competitive the marketplace is. The lack of base model stock certainly had an impact on sales, but this will be solved in the New Year with improved supply. However, the biggest challenge for 2013 will be to improve our variant mix by not being bottom end, entry level, focused. A real effort is required to move to a middle and top end focus across the entire range. Looking ahead, the launch of the new Forester in January provides an enormously exciting opportunity. We have around 180,000 Forester buyers that we can contact about the new model. Plus, it sits in a category that is hot in this market, so there will be many others who will consider adding it to their buying list. The new Forester is a dramatically changed and improved car. There is no doubt that FHI have been collecting customer feedback from around the globe, including Australia, and incorporated that in to the new car. A great deal of effort is going into its successful launch. The first drives by the media have produced an enormous amount of suppor tive and complimentary commentary. We are confident that when they get to drive the new XT in January, and hear more about the pricing and marketing strategy, they will have even more positive stories to write. Let me end by wishing you all a happy festive season and New Year. Rank Retailer Location Nov. 2012 1 DOCKLANDS 55 2 MT GRAVATT 49 3 NEWSTEAD 45 4 SUTHERLAND 35 5 LIVERPOOL 32 6 ADELAIDE 30 7 WANGARA 28 8 HOBART 21 8 GLEN WAVERLEY 21 8 NARELLAN 21 11 TOOWONG 17 12 OSBORNE PARK 16 12 GLENELG 16 12 TOWNSVILLE 16 12 SOUTHPORT 16 16 ROSEBERY 15 16 PARRAMATTA 15 18 WEST RYDE 14 18 PETERSHAM 14 20 CHATSWOOD 13 November 2012 Fleet and Government Sales by Retailer Go to page 10 for year-to- date statisics. INSIDE GRIP HOME PAGE FROM THE MD NEW FORESTER IN THE PRESS BRZ NEWS AFTERSALES PASSENGER VEHICLES TRENDS DEALER STATS NPS SCORES SPORT
GRIP November 2012
GRIP January 2013