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Grip : GRIP November 2012
AMBASSADOR GRIP NOOSA ATTRACTS HUGE FOLLOWING AUSTRALIA’S biggest triathlon again attracted a huge turnout of both competitors and spectators who turned up on the Sunshine Coast to cheer them on. There was a great atmosphere for the 30th running of this now legendary run, cycle and swim festival. The tens of thousands of fans and athletes all had a wonderful time, despite the overcast conditions. Subaru was proud to be a major sponsor, which included a major presence on site, as well as naming rights to the Subaru Cycling Grand Prix and the King and Queen of Garmin Hill section of the main Noosa Triathlon. As well as having a number of Subaru Ambassadors in action, Subaru had a team in the men’s and women’s cycling race, plus Gary Crick Subaru had two teams in the triathlon, along with some Subaru staff entries. The top man in the elite triathlon was Peter Kerr, while rising star, Ashleigh Gentle, took the women’s title. Subaru ambassador, Courtney Atkinson, was the fourth man home. Courtney also teamed up with fellow London representatives and Subaru Ambassadors, Emma Jackson and Ky Hurst, in the legends race – truly the Subaru Dream Team. Robbie McEwen returned to action in Noosa to take out the Subaru Cycling Grand Prix in a perfectly timed sprint, while Lauren Kitchen was involved in a fascinating tactical battle to win the women’s race. The Subaru Queen of Garmin Hill was Linda O’Connor, while the King of the Hill climb was Cameron Hughes. Subaru had an active stand at the Festival Village, and its Subaru Tracker following during the event was huge. “There were well over 300,00 pageviews, 10 times more than last year,” said Lisa Packwood, Subaru’s Content Generation and Alliance Manager. “We also had another 20,000 plus through the event site as well. “The interest in our stand at the Festival Village was also huge, so it was a very successful event for Subaru.” Subaru Ambassadors, Ky Hurst, Emma Jackson, Bill Woods and Courtney Atkinson at the Subaru stand in the Noosa Festival Village. Australian Olympic cyclist, Shara Gillow, was part of the Subaru action at the Noosa Multisport Festival on the Sunshine Coast. INSIDE GRIP HOME PAGE NEW FORESTER MARKETING AWARDS BRZ NEWS AFTERSALES GENUINE PARTS AMBASSADOR TRENDS DEALER STATS SPORT
GRIP October 2012
GRIP December 2012