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Grip : GRIP October 2012
MARKETING GRIP DIGITAL CUT-THROUGH FOR EXIGA CAMPAIGN Subaru run out - Model Year 2012 Liberty Alicia Cannon Marketing Manager – Passenger MODEL Year 2013 Liberty Exiga has well and truly arrived and we’ve launched a digital campaign featuring its new seven-seat status as par t of our continual digital strategy, running through to the end of 2012. The campaign focuses on Liberty Exiga’s key features – s even seats, five-star safety and its rear-seat DVD player, using numbers to quickly communicate some of its many selling points. The campaign is quirky, bright and is designed to generate cut-through in the cluttered online arena (see example left). MY12 Liberty To help support the run out of MY12 Liberty, we’ve also produced a television commercial that runs from September to November as part of our Boardwalk Empire sponsorship that runs for six weeks on SBS. Critically acclaimed, Boardwalk Empire is set in Atlantic City during the prohibition era of the 1920s. It’s dark, witty and has received rave reviews both in Australia and overseas. MY13 Liber ty X Liberty X continues to attract all the right attention from media. Recently reviewed by Carsguide.com. au journalist, Neil Dowling, said: “Af fordable is the keyword here. The Liberty X is based on the top-line Liberty model but gets the high-riding suspension from the Outback wagon. It suits country folk and owners who for some reason have less flexible bodies.” For the review, click here. CONTACT GRIP INSIDE GRIP HOME PAGE STI BRZ PBMS BRZ PARTS & ACCESSORIES AFTERSALES ALLIANCES DEALERSHIPS MARKETING TRENDS DEALER STATS SPORT
GRIP September 2012
GRIP November 2012