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Grip : GRIP October 2012
ALLIANCES GRIP SUBARU BACKS MASSIVE NOOSA FESTIVAL CONTACT GRIP THE Noosa Multi-Sport Festival, which incorporates the world-famous Noosa Triathlon, is set for its 30th running, and Subaru will once again have a high profile at an event that attracts over 10,000 competitors and many more thousands of fans to the Sunshine Coast holiday destination every year. The festival, which takes place from October 31 to November 4, caters for all kinds of athletes – from young to old, and from enthusiast to professional. The grand finale to the festival is the Noosa Triathlon on Sunday, November 4, where an elite field will battle for victory over the 1500 metre swim, 40 kilometre cycle and 10 kilometre run. One of the highlights of the triathlon will be the “Subaru King of Garmin Hill” competition, a race within the race. It was a big success on debut last year and the battle for the spotted jerseys will be intense. Other events that attract leading athletes to Noosa include the Eyeline 1000 metre Ocean Swim on Friday afternoon, the Subaru Noosa Cycling Grand Prix for men and women, and the Asics Bolt, a five kilometre run, both on the Saturday. Subaru Ambassador, Ky Hurst, will be hoping for a ninth Noosa Ocean Swim title in an event that has attracted a number of Olympians in 2012. He placed fourth last year after eight consecutive wins. Another Subaru Ambassador, Emma Jackson, the 21 year-old who finished an impressive eighth at London 2012, was second woman across the line in Noosa last year and would love to go one better in 2012. Courtney Atkinson, who is yet another Subaru Ambassador and one of the all-time greats of the sport, won the Noosa Triathlon three years in a row from 2008 to 2010. He didn’t have a good event in 2011, but bounced back in the London Olympics to be Australia’s top performer in the men’s race, and will once again be looking to build on his reign as the “King of Noosa”. The five-day festival also includes junior races, a cycle with the stars event and a legend’s triathlon, just to name some of the events on the action-packed program. Subaru will also be present at the Noosa Sport and Lifestyle Expo, which has stands with many of the industry’s biggest names and provides a real social focus to the event away from the spor ting action. “Noosa comes alive for the whole festival,” s aid Andrew Caie, Subaru’s General Manager Marketing. “It is without doubt one of the biggest events, participation wise, in the country. It has a great atmosphere, it promotes a really healthy lifestyle, and it’s a festival that Subaru is delighted to be part of.” L-R: Subaru Ambassadors Courtney Atkinson, Ky Hurst and Emma Jackson at last year’s Noosa Festival. INSIDE GRIP HOME PAGE STI BRZ PBMS BRZ PARTS & ACCESSORIES AFTERSALES ALLIANCES DEALERSHIPS MARKETING TRENDS DEALER STATS SPORT
GRIP September 2012
GRIP November 2012