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Grip : GRIP October 2012
GRIP OCTOBER 2012 SUBARU’S NETWORK NEWS CLICK ONTHE PAGETO ZOOM GRIP is published by Subaru Australia for the benefit of Subaru retailers. Letters to the editor, suggestions on content and general feedback are all welcome. Contact: Jeremy Kazanis, Subaru (Aust) Pty Ltd, PO Box 8311, BAULKHAM HILLS 2153. ph: (02) 8892 9252; fax: (02) 8892 9131 firstname.lastname@example.org GRIP Check out the Subaru website subaru.com.au SUBARU MAKES A BIG STAND AT SHOW Subaru has revealed a stunning BRZ sports car with concept spor ts kit at the Australian Motor Show. BRZ The New South Wales coastal town of Bateman’s Bay now has a Subaru retail outlet - South Coast Subaru. Batemans Bay The Noosa Multi- Spor t Festival, which incorporates the world-famous Noosa Triathlon, is set for its 30th running. Noosa Festival “Our smallest volume model has attracted the biggest interest during 2012 and rightly so. The return of a lightweight, fun to drive, two-door sports coupe, heralds a return to the enjoyment of motoring experienced in the 1970s. The Subaru BRZ has been a sell out with orders now being held for November 2013 delivery.” Nick Senior, Subaru Managing Director SUBARU had a major presence at the Australian International Motor Show (AIMS) in Sydney this month, with the potent track-ready BRZ, created by long-term par tner Possum Bourne Motorsport (PBMS), one of the stars of the event. Also creating a buzz on the Subaru stand was another BRZ featuring a distinctive range of Subaru Tecnica International (STI) and performance parts and accessories. The show once again attracted strong support, although many brands opted out of attending the biennial event, with BMW, Audi, Ferrari, Volvo, Bentley, Rolls-Royce, Maserati, Chrysler, Jeep, Lotus and INSIDE GRIP HOME PAGE STI BRZ PBMS BRZ PARTS & ACCESSORIES AFTERSALES ALLIANCES DEALERSHIPS MARKETING TRENDS DEALER STATS CONTACT GRIP Editor SPORT Renault among 26 brands absent. Subaru General Manager Marketing, Andrew Caie, says the motor shows still play an important part in the marketing of the brand. “Our aim while at the motor show is to give our customers and those who visit the show an insight into some of the ideas we have for the future of the brand and the product,” Caie said. “The Outback Concept on the stand showed a new take on Outback and the show allows us to get customer feedback we can take to the factory designers. “The BRZ focus is at the heart of what has made Subaru the brand that it is, and by showing the BRZ STI and the Possum Bourne Motorsport concepts we were also getting feedback and ideas on what we can do locally and with the factory’s help in this great model in the future. “The show also allowed us to introduce to market new product like the Liberty X, which is really important.”
GRIP September 2012
GRIP November 2012