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Grip : GRIP September 2012
WHO’S WHO AT SUBARU GRIP NEW POSITION FILLED BY INDUSTRY EXPERT MEET Lisa Packwood. Lisa joined Subaru at the start of 2012 as its Content Generation and Alliance Manager. It was a new position within the company, and a new role for Lisa, who has notched up many years in the media, events and automotive industries before joining Subaru. GRIP caught up with Lisa during a rare quiet moment, to find out more about her job, its rewards, and the woman herself. GRIP: Content Generation and Alliance Manager is a big title – what does it involve? LP: I manage Subaru’s partnerships with the alliances we suppor t, including Cycling Australia, triathlon and Perisher Valley. Through these alliances I generate content for our website and Subaru TV, and other internal publications. GRIP: What’s your background? LP: I started my career in the TV industry, and have worked at WIN TV, Prime, Channels 7 and TEN. I produced Spor ts Tonight for a few years, but working the late shift every night and weekends got a little tedious. A mutual friend put me in touch with John Smailes, who is the owner of an automotive PR company, The Project Group. He hired me as an event manager, and I stayed there for 12 years working on Toyota and Lexus events. GRIP: So cars have been a big part of your life then? LP: My father is a massive motorsport fan so I grew up around cars and race tracks. It was an easy transition into the automotive industry. I have managed PR and industry events for the Federal Chamber of Automotive Industries, Toyota, Lexus, Hino trucks, Caltex Motorsports V8 team and Norton sponsorship of the Sandown V8 race. So yes, I suppose you can say that I’ve been around the industry, one way or another, for quite some time. GRIP: What’s the best part about your job? LP: Getting out to the events and talking directly to the customers. GRIP: The work with the Subaru ambassadors must provide a few highlights? LP: Yes, they are a great group – very inspirational. As for a highlight – well, I really admire Shane Perkins for the hard work he’s put in to reform himself, and concentrating on his family and his sport. His world championship gold and Olympic bronze this year were incredible rewards for him. GRIP: Any of your own sporting highlights to share? LP: I haven’t competed since school days! Although I have been a spectator at most major spor ting events in the country and a few overseas – a perk of my former job! GRIP: What are the things you most want to achieve in the job? LP: Create more brand awareness for Subaru through our alliances, targeting new audiences. GRIP: What keeps you busy outside of work? LP: My girls keep me busy, mostly. Weekends are a whirl of beaches, kids’ parties and activities - and catching up with friends. Relaxation for me is the beach or any water based spor t! USA HOT STREAK Subaru sales in the USA continue to boom, with August retail figures up 35 per cent over the corresponding month in 2011. The August figure of 28,293 sales marks nine months of consecutives gains, and brought year- to-date sales to 217,780, an impressive 24.7 per cent increase over the prior year. Sales for newly refreshed Outback and Legacy models have increased 49 per cent and 18 per cent for the month respectively. Sales for the all-new Impreza - America’s most fuel- efficient All-Wheel Drive vehicle - have increased 150 per cent year-to-date. INSIDE GRIP HOME PAGE PARTS & ACCESSORIES AFTERSALES MARKETING SAFETY WHO’S WHO AT SUBARU ALLIANCES AMBASSADORS TRENDS DEALER STATS SPORT
GRIP August 2012
GRIP October 2012