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Grip : GRIP June 2012
DEALER NEWS GRIP MEET PETER MULLAN, GM @ DOCKLANDS PETER Mullan, the General Manager of Subaru Interactive @ Docklands, came to Subaru as part of a graduate program nearly a decade ago. After cut ting his teeth in the Subaru business, he is now operating full-time in retail, in one of biggest markets in the country. GRIP caught up with Peter to find out a little more about life before Subaru, at Subaru and now at Docklands. GRIP: Subaru has been a big part of your life hasn’t it? Peter: I have spent pretty much all of my working life (9.5 years) with Subaru. Prior to this, other than school and university (to study business) I had spent one year in banking while studying at night and helped pay my way through the rest of my degree working as a security guard and managing a couple of Sydney nightclubs. GRIP: How did you finish up at Subaru? Peter: With a year of banking experience I ‘had’ to do anything else, and as a male in my 20s, Subaru was the pinnacle of brands for me (mainly driven by my desire to get behind the wheel of a WRX). When I saw Subaru were looking to hire graduates, I spent all night refining an application and must have embellished my credentials OK.... For tunately for me, at interview I only had to front Trevor Amery rather than Nick Senior, as he has turned out to be a much tougher judge. As an aside, it took around 4.5 years chipping away every day to finally get into a WRX. GRIP: You spent 3.5 years as a Subaru Business Manager for the Sydney Region – does that experience help you now? Peter: During my time as a Business Manager for Subaru I have had the oppor tunity to work closely with some of the most successful retail organisations in the country, and some of the great people who have helped make these retailers a success. I have seen some benchmark business practices and also every trick out there, which I’m sure will help somewhere along the way. GRIP: When the job at Docklands was offered - did you have to think long about taking it on? Peter: While there were plenty of factors to cover off - moving state, departing a great team at Subaru Australia etc - this was the job I have always wanted. The opportunity to lead the team at the flagship Subaru store would have to be one of the best jobs out there, anywhere. GRIP: What are the attributes you think you bring to the job? Peter: Rather than try to highlight any resume building achievements, I will summarise by saying that I have worked for some great leaders during my time with Subaru and picked up a pointer here or there. There are some exceptionally talented individuals among the 100 or so staff at Subaru Melbourne and my role will be to make the most of these, every day. GRIP: What key things you are looking to achieve? Peter: I hope I can infuse a passion for Subaru and successful retailing at Docklands that exceeds my time here. The plan is to be second to no retailer or organisation anywhere - if there is a target, benchmark or challenge of any kind we are here to knock it out of the park at Docklands. GRIP: There is talk of a multi-pace economy and Victoria seems not to be in boom time - what’s your take on this? Peter: With respect for all economic indicators, the vehicle market in Australia and Victoria will push on for another significant year, so in short I see limited impact of the economy on our ability to retail from Docklands. With a strong product pipeline and game plan from Subaru and significant opportunity to build market share in Melbourne, we won’t be standing still here. INSIDE GRIP HOME PAGE NEWS MARKETING AFTERSALES PARTS & ACCESSORIES AMBASSADOR PROMOTIONS CYCLING LETTERS DEALER NEWS DEALER STATS
GRIP May 2012
GRIP July 2012