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Grip : GRIP June 2012
PROMOTION GRIP FOUR WHEEL FUN FOR CYCLING WINNER WAGGA Wagga’s Caroline Love is a fan of cycling, but when she heads off to work these days, she’s not thinking two wheels but four, having just won the nationwide SBS and Subaru Season of Cycling competition - and a brand new All-Wheel Drive Subaru XV. Caroline had her name drawn as the lucky winner from nearly 30,000 entries, and as well as driving home in the new XV, she scores a Thule roof rack system and luggage set, a total prize valued at over $39,500. The teacher at Charles Stuart University’s agriculture department could not believe her good fortune when she picked up the car from dealer principal, Scott Oehm, at Jupiter Motors, the local Subaru retailer. While she is a long time Subaru owner, Caroline has never had a brand new car before, and not surprisingly, she just loves having the XV in her driveway. “I had a choice of colours, but went for the tangerine one,” Caroline said. “It looks great.” When SBS rang her with the good news that she was the competition’s winner, her first response was disbelief. “I had to be convinced that this was for real,” Caroline said. “We’d been to Cycling Central and put our name in (the competition) and thought wouldn’t it be fantastic if we won. But when we did, I thought it couldn’t be real.” But it was, and the young family of four is now enjoying their new XV. “Mum and Dad had Subarus in the family when I was growing up, but they were normally secondhand and nothing as flash as this,” Caroline said. “The XV’s got really good brand awareness as well. “AssoonasIsayIwonan XV, then everyone knows what car it is. It is really exciting. It’s just taking a while to sink in that it is all real.” The competition follows Subaru’s recent alliance with Australia’s key cycling organisations to promote the sport nationwide with broadcaster SBS. Subaru’s commitment to cycling embraces not just Cycling Australia through event sponsorship “Subaru has become involved because it believes that cycling has huge potential across the country and it wants to assist that development,” Scott Oehm said. “It knows many of its customers love the sport, and everybody who loves the sport needs a Subaru in the family. “We are just rapt that a Wagga family has won the prize. Caroline seemed pretty excited when she collected the car. “I’m sure she’ll have lots of fun in the XV because they’re a terrific car with real versatility, be it in town or out and about on weekends.” and support of the SBS broadcast, but also assists Orica-GreenEDGE and AustCycle in their vital work, looking to grow the sport from the grass roots right through to the elite. The company also supports the work of the Amy Gillett Foundation, pushing the key message of road safety – something close to Subaru’s heart. INSIDE GRIP HOME PAGE NEWS MARKETING AFTERSALES PARTS & ACCESSORIES AMBASSADOR PROMOTIONS CYCLING LETTERS DEALER NEWS DEALER STATS
GRIP May 2012
GRIP July 2012