by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Grip : GRIP June 2012
CYCLING GRIP MAXIMISING THE TOUR PROMOTION THE Tour de France is coming, and one lucky Subaru customer will be heading to the event to cheer on the Orica- GreenEDGE riders and no doubt, reigning champion, Australian Cadel Evans. The great race, the 99th running of the Tour, gets underway on June 30 and runs right through to July 22, andin2012itismadeupofa prologue and 20 stages and will cover a total distance of 3479 kilometres. While the race itself is much anticipated, the Tour de France “Win The Real Tour” has attracted plenty of interest as well, both from customers and some dealers who got right behind the promotion with pleasing results. Some, like Osborne Park Subaru in WA, provided a great example of what can be done, and achieved, by taking advantage of the opportunities provided by such promotions. Marketing Coordinator, Katie Hokin, pulled together a display that featured a decaled Forester complete with bikes on a roof rack and a mannequin dressed in Orica-GreenEDGE colours. “It wasn’t hard to put the showroom display together,” Katie said. “I requested the decals from SBA and got them printed and applied by a local design company. I chose a Forester to be fitted with accessories and a local bike company (Bike Force) was happy to provide bikes to put on the roof. “I borrowed a mannequin, requested some Orica- GreenEDGE clothing from our rep, and set it all up in the service area. It looked good. “It was a great way to promote the competition, rather than just a poster on the wall.” It’s amazing how far a bit of initiative goes! And the team at Osborne Park thought it was good for its business. “Firstly, it shows the partnership between Subaru and Cycling Australia,” Katie said. “We have a lot of cyclists drop their car off in the morning and then ride off on their bike. “So the display shows that we have a genuine connection with our customers interests. “The display certainly created a talking point with customers and helps build a friendly rapport. “A service customer even bought a bike holder after seeing the display. “One customer was looking at the display when a sales consultant approached them. “The customer then took the Forester model on display for a test drive.” All sales people had laminated copies of the flyer at the desk and POS was positioned in central locations such as receptions, cof fee machine, service lounge, under windscreen wipers, etc. INSIDE GRIP HOME PAGE NEWS MARKETING AFTERSALES PARTS & ACCESSORIES AMBASSADOR PROMOTIONS CYCLING LETTERS DEALER NEWS DEALER STATS
GRIP May 2012
GRIP July 2012