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Grip : GRIP June 2012
MARKETING GRIP WEBSITE CHANGES ADD APPEAL Check out subaru.com.au Amanda Leaney National Digital & Network Marketing Manager THE Subaru website continues to evolve, and two new-look sections – Subaru DNA and Subaru Active – add great content and interest to the site. Subaru DNA: www.subaru. com.au/subaru-dna This is a dedicated section providing all the details on our unique technologies, including video content, imagery and customer friendly technical details. The DNA section includes: Performance technologies: Boxer engine, Symmetrical All-Wheel Drive, SI-Drive, Auto Stop Start, CVT and DCCD Safety technologies: Boxer engine, ring-shaped safety cell, airbags/ seatbelts, VDC, ANCAP and EyeSight Retained value: warranty and DataDot Subaru Active: www. subaru.com.au/active This is a new look “Active” section designed to be impactful and engaging for our customers. It’s an easy-to-navigate site with all our sponsorship activity, ambassador activity and pre-launch information (BRZ and MY13 Liberty). These two additions to the website give us the oppor tunity to promote both our greatest technologies and our partnerships. INSIDE GRIP HOME PAGE NEWS MARKETING AFTERSALES PARTS & ACCESSORIES AMBASSADOR PROMOTIONS CYCLING LETTERS DEALER NEWS DEALER STATS
GRIP May 2012
GRIP July 2012