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Grip : GRIP June 2012
Gary Johnston National Sales Manager LAST month I did a number of dealer visits and saw, once again, what the top ones are doing well is actually pretty simple. They have a plan, they employ good people and train them, they have a sales system and stick to it, and they don’t blame anyone for failure. The positive vibe they create in their business transfers to customers when they come into the showroom. Customers sense if you are anxious, if you are confident, if you are well skilled and if you really do want their business. It’s our job to sell the features and benefits of our product, and to use these in meeting and exceeding customer needs. The key is the plan. The plan is the road to the sale, and if we stick to the plan, ensure we understand our product and present it in a positive and energetic manner, we will enjoy success. Thanks again for a great result in May. I am looking forward to a record sales result in June. PLAN TO SUCCEED NEWS GRIP THE Share the Road Tour, a fundraising event conducted by the Amy Gillett Foundation, was launched recently at Subaru Interactive @ Docklands. The Foundation is, of course, supported by Subaru as part of the company’s alliance with cycling. Subaru is also an event partner. Over the past three years the Share the Road Tour has raised over $700,000 to help work towards safe cycling in Australia and its vision for zero bike-related fatalities. With nearly 40 bike riders SUBARU HELPS CYCLING SAFETY SUBARU Australia will be honoured with a visit by Mr Yasuyuki Yoshinaga (pictured), the new President and CEO of Fuji Heavy Industries, in July. Mr Yoshinaga will be arriving in Sydney on July 9 for a busy two-day schedule. As well as visiting Subaru Australia’s head office at Baulkham Hills, Mr MR YOSHINAGA TO VISIT AUSTRALIA Yoshinaga will officially open the new Suttons Subaru at Chullora. He will also fly to Melbourne for dealer visits. Subaru Managing Director, Nick Senior, believes the visit by Mr Yoshinaga, who recently took over the top job at FHI upon the retirement of Mr Mori on June 22, is significant. killed each year and around 10,000 seriously injured, every dollar raised is put to good use. The Share the Road Tour is the closest that most cyclists will get to experiencing life as a UCI Pro Tour rider (sans 30,000km training per year) while raising vital funds for the Foundation. The Tour provides the opportunity to experience riding as a professional cyclist alongside some of Australia’s elite pro and former pro riders. This year our Orica-GreenEDGE friends are joining us on Tour! Places are limited to 35 and each rider makes a commitment to raise a minimum of $7500 for the cause. Both a seven-day and a four-day tour option are available. The event runs from December 3 to 9, starting in Adelaide and finishing in Melbourne. This year’s event will help the Amy Gillett Foundation enable local governments nationally to directly deliver its safety programs and campaigns into their communities, such as the ‘A Metre Matters’ message. The increased awareness and education that this will provide will make a difference and may just save a life – it could even be yours or someone you know. “We are very much looking forward to welcoming Yoshinaga-san to Australia,” Senior said. “It is very significant that he has chosen to visit us so soon after taking over from Mr Mori. “It is a wonderful opportunity for us to build on our strong relationship with Mr Yoshinaga.” INSIDE GRIP HOME PAGE NEWS MARKETING AFTERSALES PARTS & ACCESSORIES AMBASSADOR PROMOTIONS CYCLING LETTERS DEALER NEWS DEALER STATS
GRIP May 2012
GRIP July 2012