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Grip : GRIP April 2012
EXIGA GRIP SIX INTO SEVEN FOR SUBARU WAGON SUBARU’S Liberty Exiga family wagon will add a seventh seat for the 2013 model year, due on sale by late July. In response to customer demand, the popular six- seater has now “grown” a seventh seat. Nick Senior, Subaru Managing Director, said: “Ever since we launched Exiga we’ve had feedback that people loved the size and flexibility of the cabin, but some felt a seventh seat would be the icing on the cake, so that’s exactly what Fuji Heavy Industries has now delivered.” Premium variants will also add a new 17-inch wheel design for the 2013 model year and there will be new- look door mirrors too. “It was only in January that we announced that entry-level Liberty Exiga 2.5i was adding a reversing camera, plus dusk sensing headlights and steering wheel Bluetooth® controls, voice command, audio streaming, USB connectivity and AUX jack,” Senior said. “So it’s fair to say that the Liberty Exiga range is undergoing considerable change that makes it an even better value proposition for families.” The dusk sensing headlights were also added to the MY12 Liberty Exiga 2.5i Premium specification. Liberty Exiga 2.5i’s factory- fitted 4.3” LCD screen displays audio information and reversing camera images. Pricing for MY13 variants is yet to be announced. “This is now a great opportunity for the network to really get Exiga sales going to where they should be,” Senior said. “This car now has enormous potential and becomes a competitor in the seven seat market. We know that people have wanted seven seats. “We couldn’t deliver it before now, but this is the breakthrough that we’ve been looking for to have a seven seater Exiga and still keep our five star safety rating across the entire Subaru range. “Nothing would allow us to compromise our safety story and now we don’t have to, which is great news.” INSIDE GRIP HOME PAGE CUSTOMER EXPERIENCE AFTERSALES AMBASSADOR MARKETING ALLIANCES WHAT’S IN THE PRESS TRENDS DEALER RANKINGS NPS SCORES SPORT
GRIP March 2012
GRIP May 2012