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Grip : GRIP April 2012
ALLIANCES GRIP PERKINS TAKES GOLD SUBARU Ambassador, cyclist Shane Perkins, has confirmed his status as one of the world’s elite riders at the UCI World Track Cycling Championship, held in Melbourne over Easter. Perkins, who came into the event as the reigning World Keiran titleholder, managed to add to his gold medal tally by taking another gold as par t of the Australian Sprint team that defeated France in one of the most thrilling races ever witnessed in track cycling. Just one thousandth of a second separated the top two, but that tiny margin was enough to see “Perko” on top of the World Championship dais once again. His performances at the World titles were all the more outstanding considering he was knocked of f his bike while out on the road preparing, in the week leading into the competition. Never one to make excuses, Perko put the incident behind him to focus on beating the best in the business, giving, as always, 110 per cent. He didn’t quite get there in his other two events. He was knocked out in the semi-finals in his Keiran title defence, and he just missed a medal in the individual sprint when he finishing fourth. The likeable Aussie will be hoping that his time comes when he takes on the best at the London Olympics later this year. After the Melbourne World Championships, Perko tweeted: “Thanks to everyone for your support!! It’s been a great championships. “TS (team sprint) world champion, 4th in sprint! Would’ve loved another pair of bands!!” We hope they come his way next time he is wearing the green and gold. * Photos courtesy of John Veage SUBARU SUPPORT SUBARU is the naming rights sponsor of Cycling Australia’s (CA) feature series, the Subaru National Road Series, which got underway with the Mersey Valley Tour in Tasmania. The series features 20 events in New South Wales, Queensland, Victoria and Tasmania, through to October. The sponsorship forms part of Subaru’s ongoing involvement with CA. As part of the program, a dedicated website ht tp:// www.nationalroadseries. subaru.com.au has been developed that will house information relevant to the events, including race details, event schedules, news articles, team profiles and race results for all participants. Nick Senior, Managing Director, Subaru Australia, said: “The event series and the website are a great fit for Subaru. “The Subaru National Road Series website is designed to build an online community and increase Subaru’s social media presence, engaging with new visitors, existing customers and prospects.” Par ticipants are domestic professional cyclists looking to go international, or juniors looking to turn professional. The races are not open to the public and competitors must be members of registered clubs. INSIDE GRIP HOME PAGE CUSTOMER EXPERIENCE AFTERSALES AMBASSADOR MARKETING ALLIANCES WHAT’S IN THE PRESS TRENDS DEALER RANKINGS NPS SCORES SPORT
GRIP March 2012
GRIP May 2012