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Grip : GRIP April 2012
FINANCE GRIP CAMPAIGN REWARDS MORE THAN ONE WINNER Andrew Sinclair National Manager Corporate Sales and Financial Services THE inaugural Subaru Finance retail customer campaign has been launched, with a fantastic prize up for grabs, not only for one lucky customer, but with an incentive for F&I business managers and sales consultants. The prize includes five nights at the magnificent Quay West Resort Bunker Bay in the Margaret River region, the use of an Outback to visit some of the world’s best wineries, and a whole lot more. All customers will be automatically entered into the draw to win the major prize when they take out Subaru Finance to facilitate the purchase of their new, or near new, Subaru (settled under the Subaru Finance SOB). With an associated dynamic marketing campaign, we are expecting a fantastic response. This campaign will also include an incentive not only for the F&I business manager who sells the finance to the winner, but also for the sales consultant who refers the winning entrant to the F&I business manager. Each will receive a referrer prize which includes: Two night’s twin share accommodation in the city of the Subaru sales consultant and finance manager’s residency. One dinner for two people to a maximum of $450 (to be supplied as an ANZ Visa gift card). Everyone should check Subaru Central for full details of the campaign, including a discussion on the FBT arrangements / ramifications. This incentive is aimed at helping F&I business managers to obtain warm leads from sales consultants. Further, we expect the marketing campaign itself will generate buzzing showroom traffic, prompting customers to request a quote for Subaru Finance. The promotion got underway on April 12 and runs through to July 10 this year. During this time we encourage everyone to utilise the marketing material produced to promote this competition to help conver t prospects into customers. Finance Subaru Terms and conditions apply, see over. This Autumn, purchase any Subaru vehicle and take out Subaru Finance and you’ll go into the draw to win five nights luxurious accommodation a t the Quay West Resort Bunker Bay. Located on pristine beachfront in the heart of the Margaret River Wine Region, a delightful pamper pack including a massage for 2 at the award winning Mii Spa will be awaiting you on arrival at your beautifully appointed studio villa. To get you there we’ve also included two return economy airf ares from your nearest capital city within Australia and exclusive use of a Subaru Outback throughout your stay – perfect for discovering everything the Margaret River has to off er. Plus, you’ll also receive $500 worth of spending money with a prepaid ANZ Visa Gift Card to help out when you need those little extras. PEACE OF MIND WITH SUBARU FINANCE. Personalised and affordable solutions. Automotive finance experts. Tailored repayment options. YOuR ChANCe TO win a holiday & Subaru Finance competition landing page at subaru.com. au/finance-competition. Coming soon to further assist the campaign will be a Subaru TV billboard and an electronic direct mail. For further information please contact your Subaru Finance Esanda Account Manager; Julia Black, Dealer Marketing Manager, Esanda; or Dion Spencer, Financial Services Coordinator, Subaru (Aust). Good luck with this exciting opportunity. Rank Retailer Location Mar 2012 1 DOCKLANDS 115 2 SUTHERLAND 49 3 LILYDALE 44 4 MT GRAVATT 32 5 WEST RYDE 30 6 PARRAMATTA 29 7 GLEN WAVERLEY 28 8 LIVERPOOL 27 8 SOUTHPORT 27 10 ADELAIDE 24 11 ROSEBERY 23 11 LINDFIELD 23 13 MENTONE 21 13 FYSHWICK 21 15 CHULLORA 20 16 PENRITH 19 17 TOOWONG 18 17 PETERSHAM 18 17 WANGARA 18 20 VICTORIA PARK 15 March 2012 Fleet and Government Sales by Retailer Rank Retailer Location Mar 2012 1 DOCKLANDS 275 2 SUTHERLAND 102 3 PARRAMATTA 81 4 WEST RYDE 80 5 MT GRAVATT 79 6 SOUTHPORT 70 7 LIVERPOOL 64 8 VICTORIA PARK 62 8 CHULLORA 62 8 ADELAIDE 62 11 ROSEBERY 60 12 LILYDALE 59 13 LINDFIELD 57 14 NEWSTEAD 54 14 GLEN WAVERLEY 54 16 PENRITH 50 17 TOOWONG 47 18 PETERSHAM 45 19 OSBORNE PARK 43 20 WANGARA 42 YTD March 2012 Fleet and Government Sales by Retailer Check out subaru.com.au The materials includes an A5 tent stand, an A4 flyer, and there is an associated digital marketing campaign, along with a dedicated INSIDE GRIP HOME PAGE CUSTOMER EXPERIENCE AFTERSALES AMBASSADOR MARKETING ALLIANCES WHAT’S IN THE PRESS TRENDS DEALER RANKINGS NPS SCORES SPORT
GRIP March 2012
GRIP May 2012