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Grip : GRIP March 2012
WHAT’S IN THE PRESS GRIP MARC Greig at carshowroom.com.au at tended the media launch of the new Impreza in Adelaide at the end of February. He got to drive the car in a range of conditions around the Adelaide Hills and McLaren Vale region, experiencing first hand just how much the new Impreza has to offer. He wrote: “Subaru Impreza fans have had to wait a little longer for the fourth generation Impreza to arrive in Australia after the company’s production was hit by floods and earthquakes, but the wait is wor th it. “The 2012 Impreza is better looking, comes equipped with a choice of six-speed manual or CVT auto, a new interactive Multi-Function- Display computer, plus the new generation horizontally opposed Boxer engine that comes standard with Auto Start Stop technology across the range. “The 2012 Subaru Impreza is a big step in the right direction for the company. By listening to their customers, focus groups and the media, they have delivered a car that has improved on many of the complaints labeled at the previous models. “The 2012 Subaru Impreza delivers comfort and a sharply styled interior, huge fuel consumption and environmental impact reductions, great ride and handling all wrapped up in a modern exterior that offers good value for money.” Alborz Fallah, of caradvice. com.au, was another to attend the Adelaide launch. His summary was: “The new 2012 Subaru Impreza joins the most competitive segment in the Australian market at a time when more and more buyers are downsizing from large to small cars. It’s outdone in the performance category by the likes of Volkswagen Golf, Mazda3 and Ford Focus, but it presents an excellent alternative to the front-wheel-drive candidates. Be it in sedan or hatch (same price), the new Impreza is a vast improvement over the old in every category we can think of.” One area where Impreza has been criticised in the past was for its interior. After seeing the latest model, he thinks the right changes have been made. “On the inside it’s very obvious that Subaru’s interior design team has finally learned its lesson. Soft-touch, high- quality plastics cover the dashboard and doors, while the overall cabin ambience, even in the base model, is a significant improvement over the outgoing Impreza (and even superior to the current Liberty). “The multi-function display (which gets a nice full-colour upgrade from the base to mid-spec and high-end models) can be rather useful as it displays a variety of information about the vehicle. Bluetooth phone connectivity and audio streaming is standard across the range, as is native iPod/iPhone connectivity. Fallah also makes other key points that will be useful when explaining the benefits of the new Impreza to customers. “You may be thinking the new Subaru Impreza’s $23,990 starting price isn’t exactly cheap, given it comes with steel wheels and little other luxuries. MEDIA pRAISE FOR NEw IMpREzA Subaru insists it doesn’t want to compete in the cheaper part of the small car segment, and it has aimed to compensate with extra equipment. “For example, Subaru doesn’t charge for metallic paint or the DataDot technology that discourages thieves from stealing your car. Then there’s the AWD system, which provides more confidence on slippery roads. “Subaru has built the Impreza from top quality high-tensile steel and packs the cabin with seven airbags standard (including knee airbag), and it has received a five-star ANCAP safety rating. ” INSIDE GRIP HOME PAGE RETAILER OF THE YEAR CUSTOMER EXPERIENCE AFTERSALES AMBASSADOR SPONSORSHIP WHAT’S IN THE PRESS TRENDS DEALER RANKINGS NPS SCORES SPORT
GRIP February 2012
GRIP April 2012