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Grip : GRIP February 2012
WHAT’S IN THE PRESS GRIP Send your customer feedback letters to Subaru IT’S rare that a new car makes such a splash in the media, but the Subaru XV has produced plenty of newspaper covers and many complimentary words from Australia’s motoring media. Philip King, motoring editor at The Australian, enjoyed his drive at the media launch in the nor th east of Tasmania. “The XV has real off- road credentials. There is Subaru’s signature All-Wheel Drive and an impressive 220mm of ground clearance. The dirt road to Tasmania’s Ben Lomond was enough to confirm its sure-footedness. With a surface of marbled-size stones and a precipitous drop to jagged rocks, you want to have confidence in your car. On open country roads it is enjoyable to steer, with greet overall composure for something so short and a chassis that could handle more power. It also has a surprisingly good ride, absorbing big hits from potholes and coming through with its dignity in tact.” NRMA’s Isaac Bober also made the trip to the XV media launch, and he too left with a positive impression. “In the XV, Subaru has released a sub-compact SUV that combines class- leading ride, handling, ground clearance and pricing to worry the established players. “Subaru has always built great handling cars and the XV continues that trend. Despite being a tiny-tot rough roader with more ground clearance than a Mazda BT-50, XV is more fun to drive on a twisting back road (either bitumen or dirt) than you might think. “And that’s thanks to the lowest centre of gravity in the class, sharp (but light) steering and tight high and low-speed body control. Indeed, almost none of the XV’s competitors, with the possible exception of VW’s Tiguan, can match its comfor table ride and nimble handling.” He had this to say about the comfor t of the new Subaru. “Back seat passengers are well catered for with decent headroom and excellent knee and legroom, thanks to the concaved backs of the front seats, and there’s plenty of room in the front, too. “The seats are both comfortable and grippy with decent lateral support. Part of the XV’s charm is how Subaru’s engineering boffins have been able to give it such sharp handling without upsetting its ride; this is a seriously comfortable car to drive across all surfaces.” His verdict? “Subaru’s XV is a real cat amongst the sub- compact SUV pigeons. With impressive standard equipment levels and reasonable pricing, as well as good ride and handling, it might just be the shot in the arm the Japanese car maker needs.” Ewan Kennedy’s copy appears in newspapers across the country. He was impressed with the XV’s ability to go to places off the beaten track. “With clearance of 220 millimetres, the new Subaru sits further off the ground than many real 4WDs. He also gave the engine a good work out on his drive. “The 2.0 litre engine is smooth and quiet, with the typical flat-four beat that Subaru owners love. “We tried the six-speed manual and continuously variable automatic transmission (the latter has six preset ratios). Both work well, with the manual being the unit of choice for us. “We were most impressed with the excellent suspension comfort and quietness, even over poor quality back roads. “Subaru’s new XV will make a fine suburban runabout, but the biggest difference between it and other compact SUVs is its ability to tackle mild to medium of f-road conditions with an adventurous family on board at the weekend.” xV driVes Huge media coVerage Tynan Motors has long been one of the premier Subaru dealerships. As a family-oriented automotive dealership group with multiple ser vice centres we place an intense focus on customer ser vice. We are not just looking for people to fill a position; we are looking for someone to help us continue a great success story. Our ser vice department continues to grow at Tynan Subaru. In order to satisfy the needs of our rapidly expanding customer base, we are looking to hire experienced Subaru Ser vice Technicians to join our high volume wor kshop. Your application will be treated in the stricktest confideince. If you would like to find out more, Please send your application and resume to Michael Stanley email@example.com or call 8545 8667 Subaru Service TecnicianS required INSIDE GRIP HOME PAGE FROM THE MD IMPREZA COMMENT SMALL WITH IT ALL CUSTOMER EXPERIENCE NEW IMPREZA IMPREZA HIGHLIGHTS MARKETING WHAT’S IN THE PRESS TRENDS DEALER RANKINGS
GRIP January 2012
GRIP March 2012