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Grip : GRIP February 2012
NEW IMPREZA GRIP economY, eLegance & exceLLence SUBARU’S fourth generation Symmetrical All-Wheel Drive Impreza was launched to the national motoring media in Adelaide on February 24. With a new level of sophistication, spor ty style and technology, it is positioned at the premium end of Australia’s small car segment. Both hatch and sedan offer massive improvements in fuel efficiency and emissions, and introduce multiple new features including: Fuel-saving Auto Start Stop New generation horizontally opposed Boxer engine Interactive Multi- Function Display computer options Choice of Linear tronicTM Continuously Variable Transmission (CVT) and six-speed manual. Nick Senior, Managing Director, Subaru Australia, believes the new Impreza will attract new customers to the brand with its focus on improved exterior styling and interior design as well as being more fuel efficient, environmentally friendly and better equipped. “But these new customers will come along with our loyal Impreza owners,” Senior said. “We’ve sold more than 145,000 Imprezas and the customers are a loyal bunch who will openly embrace the multitude of changes. “Impreza sends the strongest possible message that Subaru’s new design direction is a winner on so many fronts - from technology to quality, comfort, efficiency and style. “Combine those factors with Subaru’s All-Wheel Drive DNA, safety, durability, engineering and retained value, and you can see that Subaru is firmly committed to grow th combined with quality products.” Impreza is priced from $23,990 Manufacturer’s List Price for the 2.0i manual sedan and hatch. Impreza’s spacious cabins, high grade interior trim and stylish exterior design combine with technological advances to present a formidable high quality package. New Impreza is the most efficient generation of Subaru’s small car to date – making a strong case to build on the fantastic sales success of the third generation version, itself the best-selling small Subaru so far. Impreza with CVT consumes just 6.8 litres of fuel per 100 kilometres in the combined cycle, a massive 22 per cent ahead of the superseded Impreza automatic. The manual consumes just 7.1 l/100 km (combined), which is 20 per cent ahead of the outgoing model. Emission reductions are even more impressive – Impreza with CVT produces just 157 grams of CO2 per km, 24 per cent ahead of the superseded four-speed automatic. The manual produces 164g/km–a21percent improvement.* Inside, soft touch surfaces, high-grade switchgear and generous occupant space distinguish Impreza, which also offers the option of a premium Multi-Function Display, with a vast array of information at the driver’s fingertips. “Impreza appeals to people with both an urban lifestyle and a spirit of adventure,” Senior said. “Factor in the choice of sedan and hatch variants with advanced new engine and transmission options, and you emerge with a truly modern, stylish and economical package. “Fuji Heavy Industries have done a great job on producing a cabin with panoramic views and a sense of space housed in its small car dimensions. This is a fantastic feat when View our new Impreza gallery HERE INSIDE GRIP HOME PAGE FROM THE MD IMPREZA COMMENT SMALL WITH IT ALL CUSTOMER EXPERIENCE NEW IMPREZA IMPREZA HIGHLIGHTS MARKETING WHAT’S IN THE PRESS TRENDS DEALER RANKINGS
GRIP January 2012
GRIP March 2012