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Grip : GRIP February 2012
GRIP FEBRUARY 2012 SUBARU’S NETWORK NEWS CLICK ONTHE PAGETO ZOOM INSIDE GRIP HOME PAGE FROM THE MD IMPREZA COMMENT SMALL WITH IT ALL CUSTOMER EXPERIENCE NEW IMPREZA IMPREZA HIGHLIGHTS MARKETING WHAT’S IN THE PRESS TRENDS DEALER RANKINGS CONTACT GRIP Editor GRIP is published by Subaru Australia for the benefit of Subaru retailers. Letters to the editor, suggestions on content and general feedback are all welcome. Contact: Alicia Cannon, Subaru (Aust) Pty Ltd, PO Box 8311, BAULKHAM HILLS 2153. ph: (02) 8892 9205; fax: (02) 8892 9131 firstname.lastname@example.org GRIP Check out the Subaru website subaru.com.au action packed start to 2012 continues By Nick Senior Managing Director WITH the XV launch last month, the Impreza this month, the BRZ in quarter three and the all-new Forester in January next year, we are going to have four all-new model launches within a 12 month period. Never before in the brand’s history have we had such a deluge of new product. Obviously, the delay from last year’s Japanese tragedy has compacted the timetable, but four new products in a short timeframe signals the factory’s intention to meet customer demands in traditional segments, while exploring new opportunities in areas where we haven’t traditionally played. XV is generating showroom traffic not experienced since the launch of the original Forester back in 1997. The SUV segment will continue to grow, attracting new players into the market as customers, particularly empty nesters, downsize and young people look at these small SUVs as having the ideal size, and versatility to meet their lifestyle choices. The BRZ will appeal to a much smaller audience, but has already done a huge marketing job for the brand, if column inches, magazine covers and online coverage count. The new XV has received enormous media coverage since being launched to the national motoring media in January. Subaru XV Subaru has launched its latest App at a time when service customer retention results tell a positive story. Aftersales The history of Impreza in this country is highlighted as we look back on the model’s beginnings. Impreza “We believe the key to success is to make the new Impreza known for what it is - a different take on what a small car can be. One that has it all, plus all-wheel drive!” - Andrew Caie, General Manager Marketing
GRIP January 2012
GRIP March 2012