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Grip : GRIP January 2012
SPORT GRIP SUBARU GEt WhEELS tURNiNG THE Mars National Road Cycling Championships at Ballarat saw a major Subaru involvement, including the sponsoring of the live coverage of the men’s open title on SBS. The broadcast attracted very high audience figures and a huge crowd lined the course. All convoy cars (12 of them) were used during the event by chief commissaries and teams, giving major exposure to the brand, as did the on-course and finish signage. A top ending for the event saw GreenEdge’s Simon Gerrans take the national title. ****** South Australia hosted the Tour Downunder in January, and Subaru had a major presence with GreenEDGE making its international racing debut. Subaru has a presence on the riders jerseys and bib knicks, and with the buzz around the first Australian pro-road racing team, huge media coverage resulted. GreenEDGE rider, Simon Gerrans, added to his national title to win the overall six-day stage race, giving his team the perfect start to their Pro Cycling Tour campaign, leaving them on top of the world ranking, given that Adelaide marks the starts of the first UCI pro-race cycling season. ****** OVER 2000 participants braved the heat on January 2 to participate in the Victorian Amy’s Ride, to show their support of the cause of making roads safer for cyclists, organised by the Amy Gillett Foundation. Subaru, through its sponsorship of the Foundation, had a major presence on the day. The Amy Gillett Foundation-branded Subaru Libertys were marshalling the event for rider safety as groups ventured on open roads. As well as key signage oppor tunities, the Subaru Tracker App was used to promote the event and update participants with the heat contingency and village information. INSIDE GRIP HOME PAGE FROM THE MD XV COMMENT PARTS & ACCESSORIES AFTERSALES MARKETING NEW SUBARU XV WHAT’S IN THE PRESS BRAND COMPARISON DEALER RANKINGS SPORT
GRIP December 2011
GRIP February 2012