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Grip : GRIP January 2012
GRIP mOBiLE SitE dESiGNEd FOR SALES AN exciting new website was launched at the national XV and Impreza training event in Melbourne last month to better highlight the accessories available for the remarkable XV and Impreza range. The focus in its development was ‘ease of use’, and the team has done an excellent job achieving this. Located at http:// subaruaccessories.com. TO highlight the importance of the XV to the Subaru range, and given the XV is the perfect lifestyle vehicle to accessorise, an allocation of the most common accessories has been sent to every retailer in the Subaru Network. This has been done to ensure that when a customer purchases the vehicle, your dealership has the best possible chance to meet the customer’s individual needs to further XV AccESSORY OppORtUNitiES of the biggest growth opportunities for part sales within retailer service depar tments. To build awareness and focus of these items, we will be running a Q1 Fast Star t incentive for all retail service operations. To obtain more information including criteria and prizes on offer, please refer to bulletins PM0190 & SM0122 located on Subaru Central. au/, the best platform to viewitonisviaaniPador an iPhone, although it can be viewed from any internet browser. This new site is a glimpse of more to come. This was designed with the sales consultant in mind and primarily as a quick reference guide to accessories. For full pricing and applicability, visit subaru. com.au FASt pARtS, FASt StARt Q1 pROGRAm From page 4 enhance their new vehicle, as well as generating additional margin for your business. To make sure that each retailer has the confidence to hold the stock without the concern of having items left over, they can be returned for a full credit in the month of July. The only requirement is that they are still in a saleable condition and in the original packaging. PARTS & ACCESSORIES NEW BROchURES NEWLY designed accessory brochures have been devel- oped for the MY12 vehicle range, which for the first time, is an insert that fits into the vehicle brochure. The new format provides only the information the customer requires and showcases our range of accessories that can benefit and support their lifestyle. The inserts are available for Tribeca, Liberty, Exiga, Outback, Forester and WRX. GIVE your customers an extra reason to smile with a choice of two gift bags now available. GIFT BAG 1 Part #: PR8000 Price: $15 Contents: Environmental tote bag, antibacterial wipes, LED torch, note and pen set. GIFT BAG 2 Part #: PR8010 Price: $20 Contents: Sling backpack, nav y cap, sunglasses / phone pouch, 4 -in-1 toolset, note & pen set. NEW GiFt BAGS INSIDE GRIP HOME PAGE FROM THE MD XV COMMENT PARTS & ACCESSORIES AFTERSALES MARKETING NEW SUBARU XV WHAT’S IN THE PRESS BRAND COMPARISON DEALER RANKINGS SPORT
GRIP December 2011
GRIP February 2012