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Grip : GRIP January 2012
GRIP JANUARY 2012 SUBARU’S NETWORK NEWS CLICK ONTHE PAGETO ZOOM INSIDE GRIP HOME PAGE FROM THE MD XV COMMENT PARTS & ACCESSORIES AFTERSALES MARKETING NEW SUBARU XV WHAT’S IN THE PRESS BRAND COMPARISON DEALER RANKINGS SPORT CONTACT GRIP Editor GRIP is published by Subaru Australia for the benefit of Subaru retailers. Letters to the editor, suggestions on content and general feed- back are all welcome. Contact: Alicia Cannon, Subaru (Aust) Pty Ltd, PO Box 8311, BAULKHAM HILLS 2153. ph: (02) 8892 9205; fax: (02) 8892 9131 firstname.lastname@example.org GRIP Check out the Subaru website subaru.com.au “The XV’s fuel consumption advantage over two-wheel drive – yes, two-wheel drive competitors – is astounding. Eleven per cent better than the two-wheel drive petrol ASX and nearly 15 per cent better than a two-wheel drive petrol Dualis. - Nick Senior, Managing Director, Subaru Australia NEW YEAR AUGERS WELL FOR SUBARU By Nick Senior Managing Director WELCOME to 2012. It promises to be one of the most exciting years in Subaru’s history in Australia. Already the XV has been launched to the media and has hit showrooms around the country, and Impreza follows with its launch in March, although you should all have demonstrators to test drive. As we know, 2011 was perhaps the most challenging in our history and one in which we lost production of 8000 vehicles following last March’s devastating earthquake and tsunami. Ironically, we achieved a record quarter from January to March 2011, but of course we were overtaken by the events in Japan and finished the year with sales of 34,011 vehicles, down 15 per cent on 2010. Our market share was 3.4 per cent, compared to 3.9 per cent in 2010. The other issue we faced last year was a fractured model mix – we had only one month of Impreza production after June, and that was just one specification. Additionally, we had major Subaru XV TV commerical The new television commercial for the Subaru XV has won wide praise. Read about the story behind the making of the acclaimed video. The Subaru XV was launched to the national motoring media in Launceston on January 23. Rarely in the history of Subaru has a car been so warmly welcomed.
GRIP December 2011
GRIP February 2012