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Grip : GRIP December 2011
PRODUCT PLANNING GRIP new impreza and xv - a closer look By Goran Popov Product Planning Manager WITH the recent launch of the new Impreza and XV, it’s worth taking a look at what the key benefits and features of the models are. In many cases these new models present Subaru with unique advantages over our competition. So read on and study up. Someone is sure to be asking you about these features soon. Auto Stop Start Subaru will be the first brand to offer Stop Start as standard across a mainstream small car and compact SUV range. Benefit: The system has been developed to ensure that there is no inconvenience to drivers or passengers in terms of driving performance, comfort or safety. Stop Start contributes to a 20 per cent improvement in fuel economy, and both the Impreza and XV will be amongst the most fuel- efficient vehicles in their respective class. New 2.0L boxer engine The new engine features a longer piston stroke and smaller cylinder bore for more efficient burning of the fuel. Airflow intake has been optimised with a variable valve timing intake and exhaust for more efficient breathing. An improved fuel injector spray pattern and positioning also increases the efficiency of fuel delivery. Benefit: The new engine delivers improved torque in low and mid-speed ranges, resulting in more responsiveness, and it’s more fuel efficient and can run on standard 90RON unleaded fuel. New transmissions A new, compact and lightweight CVT with a wider gear ratio is featured in both new models. It has been optimised to suit the new engine and also comes with a six- speed manual mode with paddle shift for sporty and fun driving. The six-speed manual transmission also provides an extended gear range, with lower first and second gears. It has also been refined with a shorter, smoother, shift stroke. Benefit: The overriding benefit is fuel efficiency. The CVT also provides for improved acceleration, aided by the wider gear ratio and quieter ride while cruising, with a reduction in cabin noise. The six-speed manual transmission also improves fuel efficiency with an extended gear ratio range at mid to lower engine speed, to reduce frictional losses. A shorter gearshift stroke and lower shift effort has improved the ease and smoothness of operation. Interior appointments and comfort We have listened to the feedback and made significant upgrades to the interior including: Premium soft-touch surfaces and switch gear Larger door openings and lower side sills Child seat anchor points relocated to back of rear seat in hatch Bluetooth audio streaming and voice- activated phone, as well as connectivity via USB and auxiliary jack Premium LCD multi- function display Advanced Sat Nav and multi-media system, including voice control and text to speech capability Benefit: The cabin has a premium look and feel with more space for passengers. The multi-function display offers an array of information, including the ability to monitor fuel efficiency and safety. Ease of entry and exit is aided by the larger doors. There is also an improvement in cargo storage space . Safety We have built on our renowned safety story by adding a driver side knee airbag, so now we have a total of seven airbags. Whiplash reducing front seats have also been included and the body has been strengthened. Benefit: Real-time safety information via the premium multi-function display, and the highest possible safety rating from ANCAP, one of Subaru’s key selling points. INSIDE GRIP HOME PAGE MARKETING AFTERSALES PRODUCT PLANNING PARTS & ACCESSORIES LEGAL FINANCE & FLEET SUBARU ASSURED BRAND COMPARISON DEALER RANKINGS SPORT New XV & Impreza achieves ANCAP 5-star Safety Rating
GRIP January 2012