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Grip : GRIP December 2011
PRODUCT PLANNING GRIP liberty and outback gain bang for bucks By Goran Popov Product Planning Manager let’s meet: goran What are your thoughts on the new models? They give us two great products in the market with a real point of difference. Favourite Subaru? Forester XT Premium. This vehicle offers the best of both worlds - sports car-like performance, luxurious interior appointments, with the versatility and capability of an SUV. Tell us about your job? I identify product opportunities and threats for existing and new Subaru models. both Liberty and Outback. MY12 Liberty range now has five variants: Liberty 2.5i +(additional spec) Liberty 2.5i Premium (Sat Nav standard) Liberty 2.5i Sports (Sat Nav standard) Liberty 2.5 GT Premium Liberty 3.6R Premium (EyeSight) The Liberty 2.5i now has leather trim with a powered driver’s seat, a reversing camera, rear air conditioning vents and a full size spare wheel. All up that’s around $3000 worth of additional features, with no increase in MLP. In fact, the price of the wagon drops by $500. This translates into a fantastic value proposition against our key competitors. The MY12 Outback range also has five variants: Outback 2.5i (+ Sat Nav) Outback 2.5 Premium (Sat Nav standard) Outback 3.6R Premium (EyeSight) Outback 2.0D (improved fuel economy & CO2) Outback 2.0D Premium (improved fuel economy & CO2) The Outback 2.5i also benefits from the addition of a reversing camera, but we have also added satellite navigation and a USB connection. That’s $2500 of additional value, and the MLP has been reduced by $1000. In total that is a massive $3500 value equation, which again sees Outback stack up favourably against its competition. The changes to both Liberty and Outback will assist sales growth in these two models across 2012. WHILE much of the focus has been on the new product on the way – the four th generation Impreza and the new XV - Subaru has also been hard at work to reshape the Liberty and Outback offerings. The MY12 Liberty and Outback ranges have been rationalised to simplify the model walk and offer a better value equation overall. Of course, we also see the introduction of the amazing EyeSight technology that comes with some of the higher- specification versions of INSIDE GRIP HOME PAGE MARKETING AFTERSALES PRODUCT PLANNING PARTS & ACCESSORIES LEGAL FINANCE & FLEET SUBARU ASSURED BRAND COMPARISON DEALER RANKINGS SPORT
GRIP January 2012