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Grip : November 2011
SUBARU.COM.AU > Leather seats3 > Rear view reverse camera > Satellite navigation > Rear DVD entertainment system > Electric sunroof > 2.5-litre Boxer engine > Bluetooth®2 and USB connectivity > Power mirrors and windows > Steering wheel audio and cruise controls $56,9901 $31,9901 Automatic. Manual. Automatic at extra cost. DRIVE AWAY NOW ONLY BIG LIFE. BIG GETAWAYS. 2011 TRIBECA 3.6R 2011 FORESTER X DRIVE AWAY NOW ONLY > FREE REGISTRATION > FREE CTP > FREE STAMP DUTY > FREE DEALER DELIVERY $500 SPORTSWEAR VOUCHER ALL 2011 OUTBACK MODELS, INCLUDING DIESEL AVAILABLENOWWITH: BIG ADVENTURES. BIG SAVINGS. 1. Special recommended driveaway price. While run out stocks last. Pric e may vary between retailers and is based on a private purchaser with a good driving record and may be higher for other purchasers. Excludes government buyers. 2. B luetooth® is a reg is t ere d t rad ema rk o f Bl ue to o th SIG Inc. Sy stem operation ability is subject to the Bl uetooth® wireless technology specification of individual’s phone. 3. Some parts of seating are not full natural leather. SUB0136_XX_XXXX At Retailer Name we are here to help and we pride ourselves on putting you, our customer, first. Sample Street, Sampletown CALL US TODAY on 1234 5678 Retailer name ALL 4 THE PERFORMANCE. THE SAFETY. THE RETAINED VALUE. DATADOT SECURITY SYSTEM 3 YEAR UNLIMITED KM WARRANTY POWERFUL BOXER ENGINE SITS LOW, BETTER HANDLING SYMMETRICAL ALL-WHEEL DRIVE TRACTION AND CONTROL VEHICLE DYNAMICS CONTROL EMERGENCY ASSISTANCE MAXIMUM 5-STAR ANCAPSAFETY NO.1 FOR SAFETY ANTI-LOCK BRAKINGSYSTEM BRAKING CONTROL ADDED SECURITY PEACE OF MIND VISIT YOUR SUBARU RETAILER OR SUBARU.COM.AU TO BOOK A TEST DRIVE. MARKETING GRIP BiG SuMMER DEAl Best mainstream brand Subaru of America has received three Residual Value Awards from ALG, the North American industry benchmark for residual values and depreciation data. Each year the ALG Residual Value Awards recognise the vehicles predicted to retain the highest percentage of original price after a three- year period. The company claimed the title of Best Mainstream Brand for the third year in a row. Subaru also earned Best Midsize Utility Vehicle and Best Midsize Car nods for 2012 Subaru Outback and 2012 Subaru Legacy (Liberty in Australia), respectively. THE Subaru 2011 Model Run Out Sale Event has now ended, collectively achieving 110 per cent of target, which is a par ticularly pleasing result. November is about maintaining the momentum and there are fantastic of fers on a range of models: Forester X is now at $31,990*. The 2011 Outback range now comes with free registration, free CTP insurance, free stamp duty, free dealer delivery and a free $500 Columbia voucher. Impreza R Special Edition remains at $24,490*. Tribeca 3.6R Premium is now at $56,990*. The campaign theme to promote these great offers is: “WE’RE MAKING A BIG DEAL OUT OF SUMMER”. It is important to use the creative in all local market campaigns to boost activity and generate as much enquiry as possible. From the marketing team at Subaru, a strong push will continue across the final two months of 2011. Press Weekly press positions have been secured for November. This will allow us to have a consistent voice during the cluttered pre-Christmas period. Creative has been developed in sizes including full page, half page and strip formats for your use (refer to the Marketing page on Subaru Central). Digital Our strong digital presence continues with placements on Carsguide - home page buyouts, news and reviews, NineMSN - targeting, Carpoint, Carsales, Drive and Car Advice. 3D Photography We are excited to release Rank Retailer Location Oct 2011 1 DOCKLANDS 75 2 SUTHERLAND 30 3 WEST RYDE 24 3 MT GRAVATT 24 5 OSBORNE PARK 22 6 NEWSTEAD 21 7 SOUTHPORT 20 8 ADELAIDE 19 8 WANGARA 19 10 PARRAMATTA 17 11 ROSEBERY 15 11 LIVERPOOL 15 13 BROOKVALE 14 13 TOOWOOMBA 14 15 PETERSHAM 13 15 VICTORIA PARK 13 17 LAUNCESTON 12 18 GEELONG 11 18 WOLLONGONG 11 18 LINDFIELD 11 October 2011 Fleet and Government Sales by Retailer Rank Retailer Location Oct 2011 1 DOCKLANDS 950 2 SUTHERLAND 336 3 MT GRAVATT 257 4 WANGARA 231 5 NEWSTEAD 217 6 ADELAIDE 206 7 LIVERPOOL 200 7 PARRAMATTA 200 9 WEST RYDE 179 10 ROSEBERY 173 11 LINDFIELD 172 11 VICTORIA PARK 172 13 CHULLORA 160 14 OSBORNE PARK 153 15 HOBART 151 16 GEELONG 140 17 FYSHWICK 139 18 PETERSHAM 134 19 BROOKVALE 121 20 SOUTHPORT 116 YTD October 2011 Fleet and Government Sales by Retailer the first round of our 3D photography. 3D photography has allowed us to showcase each vehicle in their most appealing light and brings to life their true personality. This will also give us the flexibility to change model variant, colours, angles and add locations. Be sure to download the images shown from Subaru Central, Marketing page. Additional models will be released in due course. * Recommended driveaway price THIS month’s customer letter highlights the outstanding service provided by Nowra Subaru. Service Manager, David Hyam, has been singled out for praise by customer Ann Meagher. His attention to detail and customer focus are a fine example to all. Dear Mr Altieri, After having my Subaru Forester serviced recently by the staff at Nowra Subaru, I would just like to commend them for their customer service. David Hyam, the Service manager, is always pleasant and very helpful, and he explains the details of any repairs or parts that are required and how much any work is going to cost. AfewmonthsagoIhada problem with my car whilst I was in Nowra and I managed to drive to Subaru, where David arranged for temporary repairs to enable me to get home, for which I was very grateful. I then returned to have the problem fixed permanently the next day. I am pleased to be able to thank and congratulate David, Jeffrey (Tynan) and their team for their friendly and helpful service that, unfortunately, is not very common these days. - Ann Meagher. lETTER Of ThE MONTh INSIDE GRIP HOME PAGE AFTERSALES PARTS & ACCESSORIES WHO’S WHO MARKETING AMBASSADOR TOURER CONCEPT BRZ CONCEPT STI BRAND COMPARISON DEALER RANKINGS SPORT
GRIP October 2011
GRIP December 2011