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Grip : November 2011
GRIP NOVEMBER 2011 SUBARU’S NETWORK NEWS CLICK ONTHE PAGETO ZOOM INSIDE GRIP HOME PAGE AFTERSALES PARTS & ACCESSORIES WHO’S WHO MARKETING AMBASSADOR TOURER CONCEPT BRZ CONCEPT STI BRAND COMPARISON DEALER RANKINGS SPORT CONTACT GRIP Editor GRIP is published by Subaru Australia for the benefit of Subaru retailers. Letters to the editor, suggestions on content and general feed- back are all welcome. Contact: Alicia Cannon, Subaru (Aust) Pty Ltd, PO Box 8311, BAULKHAM HILLS 2153. ph: (02) 8892 9205; fax: (02) 8892 9131 firstname.lastname@example.org GRIP Check out the Subaru website subaru.com.au Subaru had a high profile at Australia’s number 1 MultiSport festival. Subaru rocks Noosa Triathlon SUBARU has topped the 2011 J.D. Power Customer Service Index, climbing up four places in the past year to secure a ringing endorsement for the All 4 the Driver program. The study, now in its second year in Australia, examines five factors that contribute to overall satisfaction with the service experience at authorised service centres (listed in order of importance): service quality, vehicle pick-up, service advisor, service initiation and service facility. Subaru Australia Managing Director, Nick Senior, was delighted that the hard work over the past two years was paying off. “This is a tangible result for the All 4 the Driver program,” Senior said. “It is achieving this level of recognition and creating a point-of-difference for the brand in a highly competitive market that is the very essence of the All 4 the Driver positioning. “This is a reward for everyone who has made All 4 the Driver part of every day at work. “We remain committed to maintaining a firm focus on All 4 the Driver at Subaru Australia and across the entire network, and to build our recognition within the market as the leading customer experience brand.” In 2011, the J.D. Power survey revealed that overall customer satisfaction with dealer after-sales service in Australia averaged 793, compared with 786 in 2010. “This trend up is a strong reminder that everyone is getting better, so we need to work even harder to embed our philosophy into practice if we are to retain our status as the number one brand. “And while this results was for service, our commitment to improving NPS in both sales and service is unwavering. “We have an exciting few months coming up with new product arriving, which will bring new customers to our showrooms who have never looked at buying a Subaru before. “So it is an important time to focus on All 4 the Driver, as we head into 2012.” J.D. POWER AWARD ENDORSES A4TD FOLLOWING the success of the XV Concept that has now gone to production, Subaru will unveil its next concept vehicle at the Tokyo Motor Show, at the end of November. The “Advanced Tourer Concept” will join the BRZ sports car as one of two major Subaru debuts at the show. The latest concept combines superior driving performance and utility. It features an innovative exterior design and is powered by a turbocharged horizontally-opposed Boxer engine, with direct fuel injection, plus an efficient hybrid system linked to Symmetrical All-Wheel Drive (AWD). A glass panel roof enhances the feel of interior TOuRER SET fOR TOkyO ShOW The best from Australia takes on the best technicians from around the world. Aussie technician impresses
GRIP October 2011
GRIP December 2011