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Grip : GRIP October 2011
new range of Point of sale material FINANCE & FLEET GRIP Rank Retailer Location Sep 2011 1 DOCKLANDS 91 2 MT GRAVATT 39 2 SUTHERLAND 39 4 ADELAIDE 29 5 NEWSTEAD 24 6 LINDFIELD 21 7 VICTORIA PARK 20 8 WEST RYDE 19 8 PARRAMATTA 19 10 SOUTHPORT 18 10 BROOKVALE 18 10 WANGARA 18 10 PENRITH 18 14 LIVERPOOL 17 15 ROSEBERY 15 16 FYSHWICK 14 17 CHULLORA 13 17 REDCLIFFE 13 19 LAUNCESTON 12 20 IPSWICH 11 September 2011 Fleet and Government Sales by Retailer Rank Retailer Location Sep 2011 1 DOCKLANDS 875 2 WANGARA 306 3 SUTHERLAND 233 4 CHULLORA 212 5 NEWSTEAD 196 6 MT GRAVATT 187 7 WEST RYDE 185 8 VICTORIA PARK 183 9 ADELAIDE 161 10 LIVERPOOL 159 11 HOBART 158 12 PARRAMATTA 155 13 GEELONG 151 14 LAUNCESTON 142 15 FYSHWICK 133 16 LILYDALE 131 17 TOOWOOMBA 129 18 SOUTHPORT 121 19 ROSEBERY 107 20 MELVILLE 98 YTD September 2011 Fleet and Government Sales by Retailer Andrew Sinclair National Manager Corporate Sales and Financial Services A NEW range of Subaru Finance point-of-sale material (POS) has now been developed. The material is a result of a collaboration between Subaru Australia and Esanda, prepared after a great deal of Retailer input into the way the Subaru Finance message is currently being communicated. To those that provided feedback and ideas – thank you. The POS range is aimed at increasing the awareness of Subaru Finance through all stages of the sales process and to reinforce our advertising. With the tag “Relax With Subaru Finance”, the Subaru Finance POS material aims to convey the ease and affordability of Subaru Finance. Five key POS items have been developed: Item 1 – Weekly repayment spec sheet This item is for use in ‘Silent Salesperson’ stands in showrooms (and is still under development). Item 2 – A5 tent stand The tent stand will sit on the F&I manager’s desk - a good-looking addition for every tidy desk! Item 3 – Kids activity book (and pencils) This fun item - an activity book and pencils for kids – will keep the little ones happy, making life easier for their parents to concentrate on what’s important to them at the time. Item 4 – Lightbox (backlit) One backlit transparency has been sent directly to each supporting Subaru Finance retailer. It is to be inserted into existing lightboxes. It is sure to make an impact in the showroom. Item 5 – Take home (DL) brochure Last, but cer tainly not least, is the Subaru Finance take- home brochure. These items should make a positive contribution to help grow the Subaru Finance business. Check out the Subaru website subaru.com.au INSIDE GRIP HOME PAGE AFTERSALES MARKETING ECONOMY RUN PARTS & ACCESSORIES FINANCE AMBASSADOR NEW PRODUCT BRAND COMPARISON DEALER RANKINGS SPORT
GRIP September 2011