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Grip : GRIP October 2011
GRIP OCTOBER 2011 SUBARU’S NETWORK NEWS CLICK ONTHE PAGETO ZOOM INSIDE GRIP HOME PAGE AFTERSALES MARKETING ECONOMY RUN PARTS & ACCESSORIES FINANCE AMBASSADOR NEW PRODUCT BRAND COMPARISON DEALER RANKINGS SPORT CONTACT GRIP Editor GRIP is published by Subaru Australia for the benefit of Subaru retailers. Letters to the editor, suggestions on content and general feed- back are all welcome. Contact: Alicia Cannon, Subaru (Aust) Pty Ltd, PO Box 8311, BAULKHAM HILLS 2153. ph: (02) 8892 9205; fax: (02) 8892 9131 firstname.lastname@example.org GRIP Check out the new Subaru website subaru.com.au first drives for australian media XV and Impreza side -by-side on their way to Australia. “Look out for an avalanche of press on the latest additions to our All-Wheel Drive range in the coming days and weeks – we’re very confident the XV and new Impreza represent a great story pointing towards a stellar Subaru future!” Nick Senior, Managing Director, Subaru Australia Two Libertys made it all the way from the MCG to the SCG on one tank. Liberty displays top economy Acclaimed photographer, Ken Duncan, loves his Subaru in the outback. Ken Duncan: brand ambassador More information is released about the new Impreza and XV, on their way to Australia in 2012. New models getting closer THE next step in the unveiling of the new Impreza and XV models took place in Japan last weekend (October 22-23), with 16 of Australia’s top motoring journalists getting their first drive of the new Subaru models. They also got to experience the new Auto Stop Start technology that will be included on both new models as standard. The journalists, from leading newspapers, automotive websites and magazines, spent two days in Japan, visiting both the FHI test track as well as the factory at Yajima. Subaru Australia General Manager Marketing, Andrew Caie, said the trip was a fur ther investment in the launch of the product and technology into Australia. “We totally understand the importance of these models to the brand, and getting key opinion leaders into the cars before their launch in Australia is vital to them making a successful debut 2012,” Caie said. “They knew they were going to get to drive the cars before they arrived, but the reveal of the Auto Start Stop technology was a bonus for them, and us. “We’ll see this become a key news story across the next few weeks as the journos start to write about their experience with us.
GRIP September 2011