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Grip : GRIP September 2011
SALES GRIP A HIT AT AgqUIp Subaru Australia and Tamworth Subaru teamed up for a major presence at the recent AgQuip at Gunnedah, Australia’s biggest agricultural industry field day events. The Columbia range (Forester, Outback and Tribeca) was the star of the display, along with WRX and a new ‘concept’ mining spec Forester. The Subaru arch was again a great success with many people commenting on how Cerebral Palsy League of Queensland (CPLofQ) has made a move to Subaru, signing a two-year deal with a two-year option for the organisation to take a minimum of 200 vehicles a year. The Subaru Fleet team of Richard Wells and Robert Carney secured the business in a major coup for the brand. Cerebral Palsy League of Queensland had been with Ford for 12 years before making the move. Richard Wells was on-hand for the delivery of the first car to the organisation, and said the win came against some tough competition. “We were up against Hyundai, Ford, kia and Mitsubishi,” Wells said. “We have worked on this client for 18 months and we have secured the deal with persistence and network building. “No doubt one of the key triggers to winning the business was the retained residuals on our vehicles.” easy it was to identify the Subaru stand from afar. Stuart Mitchell, Subaru’s Business Manager - Eastern Region, said AgQuip officials reported a strong attendance. “It certainly seemed that there were more people coming to the Subaru stand than in previous years,” Mitchell said. “Enquiry was good, a number of orders were taken and we had many more enquiries.” MAjOR CONqUEST FOR FLEET Richard Wells (Subaru Fleet and Corporate Sales Manager - QLD/ NT) David Lyme (Fleet Manager, CPLofQ) and Angela Tillmans (CEO, CPLofQ). Subaru of America reported strong Legacy (Liberty) and Outback sales helped it gain August 2011 sales of 20,837 and bringing total sales year-to-date of 172,182. “It was a fantastic achievement to break 20,000 sales for August with our current inventory situation. Demand for our products continues to be strong and our dealers have done a terrific job in matching customers with vehicles,” said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc. “We are now at the lowest point of our inventory shor tages,” s aid Bill Cyphers, senior vice president, sales, Subaru of America, Inc. “September will mark the start of recovery in dealer inventory and we are looking forward to Subaru dealers setting sales records again.” Subaru Canada announced August sales of 1,863 units, a slight decrease. “We are still on target to have our second best year ever in company history and that’s a remarkable achievement,” s aid Shiro Ohta, President and CEO of Subaru Canada. SALES STEADY INSIDE GRIP HOME PAGE AFTERSALES NEW PRODUCT - XV NEW PRODUCT - BRZ PARTS & ACCESSORIES AMBASSADOR SALES DEALERSHIP BRAND COMPARISON DEALER RANKINGS SPORT
GRIP August 2011
GRIP October 2011