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Grip : GRIP August 2011
ITS real job is to promote the brand at races in the Subaru sponsored triathlon races on Australia’s East coast. However, the Subaru Arch is moonlighting as well, turning up at field days and ag shows, even at some retail outlets, in-between its official duties. Northern Region business manager, Graeme Frazier, recently attended the Premix Field Day in Casino, and said the Subaru arch had a huge presence at the Quayside Subaru Lismore stand. “For starters, it’s enormous, and so its impact is huge with everyone at tending,” Frazier said. “As you walk onto the site you don’t need to go to a map to work out where the Subaru site is because you can see the arch immediately. “People are attracted to it as well, so it really does work hard for us and gives us a point of difference.” Quayside Subaru Lismore sales manager, Jason Jolley, was happy with the show, and the arch. “Attendance at the show was really good and we sold five cars over the three days and more back at the dealership after the event,” Jolley said. “The arch was a great point of conversation and slowed potential customers as they passed the site.” Jolley says he’d love one at the dealership but would not get it past Network Development Manager, Chris Cassar! THE BLUE ARCH PROVES A BIG HIT GRADUATES ON BOARD NEWS GRIP SUBARU Australia has implemented a new graduate program designed to challenge the traditional field-staff structure by developing an on-going stream of talented, focused and motivated individuals. According to Subaru Human Resources Manager, Fiona Crawford, it is an exciting program with three graduates already in place. “We have successfully recruited Scott Lawrence from NSW, Adam Cross from Victoria and James Ramsay from Queensland, who have all commenced the program after an in- depth induction into the business,” Crawford said. “Utilising the scale and diversity of our business and organisational partners, they will take part in a four year structured program with clearly defined outcomes aimed at providing exposure to all facets of our business. “The result will be well- rounded managers with exceptional retail, wholesale and regional management experience. “Besides building the graduates’ skills and knowledge, this program will inspire creativity and professionalism by having them work alongside some of the best in the business – people who know what it takes to succeed both personally and collectively. L-R: Adam Cross (VIC), Scott Lawrence (NSW), and James Ramsay (QLD) are part of Subaru Australia’s new graduate program. “Targeted learning, development and mentoring will also take place to ensure both individual and business objectives are achieved.” The first year of the program is based at Subaru Australia head office where the graduates gain exposure to all departments via a series of scheduled rotations. Each will spend the second year based in the Subaru Retail Network in their respective home states, where they will be rotated throughout the entire sales and after sales operations. Year three is based in the Subaru Australia regional office in their respective home states, where they will work alongside our regional managers to gain a greater understanding of wholesale/ retail relationship. Year four sees the participants back at Subaru head office where they will have full time roles within either sales, after sales or marketing (role specifics to be confirmed closer to the time). The aim is that in Year five the ‘graduate’ moves into a regional management role in their home state.” INSIDE GRIP HOME PAGE PARTS & ACCESSORIES AFTERSALES NEW PRODUCT MARKETING NEWS WHO’S WHO SALES BY STATE BRAND COMPARISON DEALER RANKINGS SPORT
GRIP July 2011
GRIP September 2011