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Grip : GRIP July 2011
SALES GRIP SUBARU achieved its revised target of 3000 sales in June, slipping over the line with 3003 units retailed for the month. Sales of all vehicles, according to the latest VFACTS figures, were down 11.6 per cent for an 18,645 year-to-date (YTD) total. Subaru National Sales Manager, Gary Johnston, says he is pleased that Subaru met its target, but much is still to be done. “We are well aware that retailers are facing a number of challenges besides the overall issues we are all dealing with following the disaster in Japan. We know we could have sold a lot more Imprezas if we had access to stock. “There is also a great deal of opportunity with Liberty. “We are developing a new marketing and adver tising strategy for Liberty that should assist things, but it definitely needs to remain a focus for all of us. June aChieVes target sales According to June VFACTS figures, 29,685 vehicles were sold in New South Wales, bringing the half yearly total to 155,083, down 3.7 per cent YTD. New South Wales Subaru sales of 1086 in NSW, were down 37.3 per cent on last June, representing a 3.7 per cent market share. The total included 419 Foresters, 409 Imprezas, 98 Libertys, 112 Outbacks and 48 Tribecas. Queensland Queensland June sales were 21,062 for a six-month total of 103,962. This is down 5167 over the same period last year, with several factors affecting the result, not least the floods. Subaru sold 636 in June, a very good result, down only eight on June 2010. Forester had a 9.4 per cent market share, making it the second top selling Compact SUV, only behind the Nissan X-Trail (303). Impreza was also strong - 255 units were sold, compared to 186 in June 2010. Tribeca was also up, to 29 from 22. South Australia South Australia as a whole continues to struggle, with overall sales down 10.6 per cent for the first half. Subaru June sales of 177 (234 in June 2010) were made up of 81 for Foresters, 51 for Imprezas, 14 Liberty, 22 Outbacks and nine Tribecas. Victoria In the country’s second most populated state, Victoria, Subaru sold 620 in June, in a market of 29,192. It was a tough month for Victorian retailers, with sales down 31.9 per cent over June 2010. With a total of 4284 sales YTD, it represents a 12.2 per cent drop since last year. Forester (227) and Outback (97) were down by around 100 units for the comparable month. Impreza, with 228, exceeded last June by seven. Tasmania Subaru June sales in Tasmania totalled 90. The traditional stronghold for the brand is down 16.8 per cent year-to-date, reflecting several factors, one being supply, but things “Forester sales were again strong and while not the top selling SUV for June, it remains so year-to-date. “There are Columbia specials coming this month, which includes a special offer worth over $2000 (RRP) or more of added benefits for Forester XS, Outback and Tribeca. “These are great deals and the sales incentive provides plenty of motivation for sales for Outback Columbia and Forester XS Columbia. “Every sale puts the salesperson into a ‘spin and win’ competition, with each sale worth $250. This can be spent on prizes and vouchers through the Incentive Rewards Catalogue on Subaru Central.” state-bY-state sales uPdate are tough on the Apple Isle at the moment, both in the private and public sectors. Forester was still the top selling Compact SUV (43 sold, ahead of X-Trail with 25). National Total sales across the industry were 496,241 YTD, according to VFACTS, down from 531,168 (-6 .6 per cent) from January to June last year. This state-by-state sales review will form a regular part of the new GRIP format. It is intended that GRIP will now be published at the beginning of each month to make the news as up- to-date as possible on the sales front. The Subaru SUV Columbia range provides a great deal for customers and strong incentives for sales staff. INSIDE GRIP HOME PAGE PARTS & ACCESSORIES AFTERSALES MOTOR SHOW MARKETING SALES DEALER NEWS JARVIS SUBARU NEWS SALES TRENDS SPORT
GRIP August 2011