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Grip : GRIP July 2011
new JarVis subaru For adelaide ... Cont. NEWEST DEALERSHIP GRIP Jarvis Subaru appointed Walterbrooke Architects to design and oversee the project. “There was a very clear direction given to all involved in the project; every decision had to be made with the customer experience top of mind,” David said. “Paramount was building a dealership which would make our customers feel relaxed and offer amenities that create a comfor table and pleasant environment. “We also wanted the building to create a ‘wow’ factor, while not being overwhelming. “We did not want to produce a building that looked like a glass box, which we believe is the look of many new dealership buildings. We wanted something that was distinctive and different. “We also wanted to take the hassle out of having customers come into the dealership to have their vehicles serviced.” It has all come together exceptionally well, certainly helped by David and his team developing a great working relationship with John Bray, Carolyn Oades and Aislinn Dainer from Walterbrooke Architects. The result is stunning, a work all involved should be proud of. The showroom spreads over two levels and includes a dedicated STi showroom, with a car lift to allow access to the upper level. To keep customers comfortable while they wait, there are two café areas and a dedicated business centre with internet access and printer. There is also a boardroom with comfortable seating for 14 people. The service centre is truly state-of-the-art, with 15 service bays with hoists, a three bay car wash, two wheel alignment bays/ hoists, two clear bays and a workshop exhaust extraction system, including air filtration. Massive 150,000 litre underground water tanks collect rainwater from the roof for use in the car wash bays. The site includes dedicated undercover parking area for customer reception, while there is also an underground car park for 40 vehicles. “The dealership opened on March 28 and the response from everyone associated with the dealership has exceeded our expectations,” David said. “Our customers are telling us that they appreciate the ease of access to the building and the relaxed atmosphere. The underground car park has proven to be essential for the smooth running of the dealership. “Having the service reception area adjacent to the new vehicle delivery area creates a buzz and there is constant activity in this part of the dealership.” Not only are people impressed by what’s on offer, it is attracting strong business. “We set a target of where we wanted to be after the first six months and we are well on the way to achieving it. Our sales results so far are very encouraging.” But it’s not all about the customers. Staff enjoy the air conditioned workshop, as well as the new dining and change rooms, including shower facilities. “We believe that one of the best features of the dealership is our staff lunch room,” David said. Click here to see more Jarvis Subaru photos Andrew Phillips, CEO of Jarvis Subaru, is pleased with the new Adelaide dealership. Carl White in the parts area at Jarvis Subaru. INSIDE GRIP HOME PAGE PARTS & ACCESSORIES AFTERSALES MOTOR SHOW MARKETING SALES DEALER NEWS JARVIS SUBARU NEWS SALES TRENDS SPORT
GRIP August 2011