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Grip : GRIP July 2011
MOTOR SHOW GRIP “But also showcased for the first time outside Japan is the innovative EyeSightTM safety system, which will be launched in our range - topping Model Year 2012 Liberty and Outback as standard equipment later this year. “Some aspects of this technology are currently only available in cars costing around four times that much. “Subaru were pioneers in active safety, then passive safety and now, with Eyesight, we have taken the lead in preventative safety. “Other Subaru technologies on display include the new generation fuel efficient, horizontally opposed Boxer engine, seen in the current Forester and the upcoming Impreza, and our new Continuously Variable Transmission.” The Subaru stand represents a major commitment from all parties involved, but Subaru Australia’s General Manager Marketing, Andrew Caie, believes that it is vital for the brand to be at the show in a big way. On hand to witness the commitment by the brand was Mr Mitsuru Takada, Corporate Executive Vice President and Chief General Manager of the Subaru Overseas Sales and Marketing Department, who was impressed with what he saw. “It is a big statement by the brand because it shows the confidence Subaru Australia has to sell its new product,” Caie said. “It shows a confidence in motor show ... Cont. Subaru Australia’s ability to come out of the tsunami and earthquake situation in Japan faster than any other market in the world. “And it shows a confidence that our brand appeal is going to continue to grow as we have so much rich technology - in terms of product and enhancements - cominginthenext12to18 months.” New website The launch was also extensively covered on Subaru’s new website. “This show has come at a critical time because it has happened as we change the way we communicate with our customers. “Through the web we have been able to take the show not just to the people of Melbourne and Victoria who attended, but to everyone through our website. “This was a real priority for us. It is not static photos, but through video it allows Nick Senior to walk customers around the stand so they can see for themselves what we have on show. “Communicating directly in this unique way is vital to engaging customers and potential customers. “Traditional media can’t offer this, but digital media, through our own website, certainly can. “We’ve spent months upgrading the site to allow fast, user-friendly navigation as well as offering a platform for new digital experiences. “The new site gives us the opportunity to create content unique to the site and bring the customer- centric philosophy of All 4 the Driver to life using rich media. “You’ll notice how simple the navigation is and we regard this as the centre- piece of the new design. It offers us new ways to connect to consumers and enhance their experience beyond traditional media.” Read more HERE. INSIDE GRIP HOME PAGE PARTS & ACCESSORIES AFTERSALES MOTOR SHOW MARKETING SALES DEALER NEWS JARVIS SUBARU NEWS SALES TRENDS SPORT
GRIP August 2011